State of the business — Mar 2016
All we worked on, all we made better, all we achieved in the last one month
…And also the first week of April
Two years old!
Officially, as per Govt. records, we turned two on March 25. Two years old! And it’s been a helluva ride — of suspense, fear, joy, excitement and all in all, a great fun time filled with learnings. A ride that we all have immensely enjoyed! And there’s lots more to come — a future so bright, we’ll need to wear glares!
Assertion v1.0 released
More than one year of effort has paid off! V1.0 has turned out to be very polished, very well-thought out, and very refined!
One more case study published
Another problem scenario described where we can be really useful — how Assertion can prevent misconfigurations from blowing up the network. You can see the details here.
One article published
In the last one month, we published one more article — Six Steps for Better Password Policies. We continue to take steps to establish ourselves as thought-leaders in the enterprise communications audit space. Read the article here.
One PR News item released
Sales and Marketing
First payment from first customer — always a sweet deal!
While, in Jan 2016, the customer signing up for the paid pilot was awesome, it’s always a sweet-sweet moment when the first payment arrives in the bank account. Nothing compares to that feeling!
Connected with 7 leads, of which 6 are multi-billion dollar companies.
Not all are new, of course, but the feedback continues to be positive. And given that this was March, which usually keeps people busy with quarter or annual closure, this kind of connection and interest is encouraging!
Within the above group, we also gave demos to two of them. From our perspective, someone agreeing to a demo is sign of increased engagement — it takes time and effort to be in the demo, ask questions and so on. So again, a demo is a very positive sign!
We have identified 4 companies that we would want to partner with, of which we are already engaging with two — a white-label partner and a re-seller. We have reached advanced negotiations with one of them, and prospects of a tie-up are looking very bright indeed.
SmarterHi has its very own YouTube channel! We have just begun populating it with instructional videos that provide you with an overview of how to use Assertion. We will keep adding more and more content — brief 2-minute videos that explain and even entertain. See them here!
Here are some of the beautiful things we did in the last one month.
Assertion was launched on 4 April, 2016! And even if we say so ourselves, its looking pretty polished indeed! What’s even better is that our customers have been deeply involved in the requirements phase from beginning to end, so they’ve been sold on Assertion even before we closed out Version 1.0!
Wrote around 1000 test cases
The product is nothing without the tests — our whole point is to test pieces of the enterprise telephony system and see if all is OK. So, having almost a thousand tests in our kitty is a pretty awesome achievement! And even better is that, when the test cases are targeted on a machine, they unfold into 10,000+ tests on each target server! How about that when it comes to coverage?!
And once all the tests are done, the data must be turned into reports if you want actionable items. But we think, reports should be as detailed as possible, with as much flexibility as you need! So we’ve added filters! And they are cool, because they allow you to slice and dice the reports to your heart’s content!
To increase the security of Assertion, we have encrypted all the standards. Encrypting standards ensures that your policies are safe and non-tamperable.
Authentication and User permissions in real-time
Of course it needed to get done, but we could’ve pushed it to version 2. But we didn’t — we went the extra mile and ensured that proper authentication and user permissions work exactly as they should in any good enterprise system!
Amey Kulkarni Joined
Amey joined us late in March and we are so pleased to have him with us. Amey used to work in Avaya US and he believed in our vision enough to quit Avaya and move back to Pune to work with us.
Amey has two patents to his name and has been a thought leader on client-side communications software since many years. Amey, welcome! We are so kicked to have you on board!
More updates next month! Signing off for now!